Is TikTok right for your business?
There are two types of people in 2022, those who have become TikTok obsessed and those that avoid it like we’ve been avoiding the virus that shall not be named. You may be under the impression that TikTok is just for your 13 year old niece making dance videos with her friends, but the reality is that in 2021 Tik Tok was the most visited site on the internet, officially overtaking Google!
So, how many TikTokers are there?
32.2% of internet users in Australia are using TikTok and they’re spending an average of 23.4 hours a month on the platform, an increase of 40% year-on-year. This makes TikTok the social media app that Australians spend the most time using. TikTok’s advertising reach is significant, with 37% of the Australian population (aged 18+) being exposed to ads within the app.
Do I really need to put my business on TikTok?
If your audience is there then the answer is yes 100%! Here are some points to consider before adding your business to the platform…
1: Is my target market using TikTok?
In 2022 TikTok remains a platform mainly utilised by young people, with 41% of TikTok users aged 16-24 and a virtually even split between men and women. However, don’t completely dismiss the idea if you have an older audience, as people in their 40’s make up 16.8% of the app’s user base. We know target markets are about more than just age and gender, so it’s helpful to look at the top brands utilising the app to find out what users are interested in.
Some of the most successful campaigns by brands in Australia in 2021 included Athletes Foot, with their reimagining of the ‘For You Page’ as a running track, MECCA, who introduced a shoppable livestream and McDonalds, who encouraged users to ‘TikTokify’ it’s famous jingle.
Looking to smaller businesses, in 2021 ShelbySherrittart used a series of mystery mould reveals to promote her handmade pottery business, Goldelucks gained an international fanbase with their cheeky shaped cakes and exploding gift boxes, and Bondiblades seized an opportunity to promote a skincare product at the height of Melbourne and Sydney lockdowns.
2: Does my product or service lend itself well to video?
TikTok is purely about short form video, which is a good thing for capturing the ever diminishing attention span of users! However, this factor can make it a little bit tricky to create content, especially for service providers. To help you consider whether you could create video content for your business, we’ve placed a few TikTok ideas below.
- If you run group fitness classes, you could film a short video explaining what each type of class involves.
- If you’re a landscaper, you could film a before and after of a refreshed lawn.
- For product based businesses, film yourself packing an order, or behind the scenes clips from a photoshoot.
- If you own an Airbnb, take some clips of the activities that can be accessed when staying at your property and stitch them into a short weekend vlog.
- If you’re an artist, take a time lapse of yourself creating your latest piece.
One thing’s for sure, TikTok is only becoming more popular and we’re excited to see where it can take local businesses.
Happy TikTok-ing!
Team Kingthing xx
PS: We’re on TikTok! Find us at @kingthingmarketing.
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